Try out your first Message Broadcast by sending a test message to yourself. You can either let the agent handle it or build the broadcast yourself.
Letting the agent handle it
The easiest approach is to ask the Marketing Agent to do it for you.
When you tell the agent "Create a test broadcast," it prepares the broadcast text for you. Review the content and choose "Execute" to send it. Below, we also walk through how to build a broadcast yourself.
Creating a broadcast
If you want to build it yourself, you create it from the Message Broadcast screen.
- Open "Broadcasts" in the navigation menu.
- Choose "Create Broadcast".
- Enter a broadcast name (for example, "My First Test Broadcast").
- Select the LINE Official Account to broadcast from.
- Choose "Text" for the message and enter your broadcast text (for example, "Hello! This is a test broadcast from Lumo").
Checking with a test send
Before the real broadcast, you can send a test to yourself to confirm the content. A test send only reaches a pre-registered "Test recipient".
- Once you have entered everything, choose "Delivery Confirmation".
- Under "Test recipient", choose the member to send the test to.
- Choose "Send test message".
- Confirm that the message arrives in your own LINE app.
You can run the test send as many times as you like. If you want to make changes, go back to the previous screen and edit.
Registering a test recipient
A test recipient links a Lumo member with that member's own LINE friend profile, and only registered members show up as test send destinations.
When "Test recipient" has no candidates, it shows "Register a test recipient using the button below". Choose "Register test recipient", then pick the "LINE Official Account", the "Member to register", and the "Friend to link". The member must add the target LINE Official Account as a friend first. Registration applies only to the selected LINE Official Account, so register separately for other accounts. For details, see Registering and using test recipients.
Sending the real broadcast
Once you have confirmed the content, set the recipients and broadcast time, then send.
- Choose the recipients (we recommend "All Friends" to start).
- Choose the broadcast time. Send right away with "Send Now", or schedule it with "Send at a Specified Date and Time".
- Confirm the content and send the broadcast.
Checking the broadcast results
After the broadcast finishes, you can review the results.
Open a sent broadcast from "Broadcasts" to see the number of broadcasts, delivery rate, open rate, and click rate. You can also let the agent analyze the results and plan your next improvements.
How this relates to the setup guide
The setup guide on the Dashboard includes a step called "Send your first broadcast message". When you send a broadcast using the steps in this article, that step is automatically marked complete.
When things don't work
Here are common stumbling points with broadcasts and how to resolve them.
- The LINE Official Account can't be selected: Check that the LINE Official Account connection is complete.
- The test send doesn't arrive: Check that the member you chose has a test recipient registered for the broadcast's source account. A block or an unfriend stops it too.
- You see "This friend cannot receive test messages because they have not been registered in advance": That member has no test recipient registered. Register one from "Register test recipient", then run the test send again.
- No friends appear in the recipients: Check that friends have been added to the LINE Official Account.