This article compares Lumo's four plans by price, message count, features, and support. The pricing page is the authoritative source for the latest prices and conditions. The amounts in this article are for Japan (in Japanese yen, excluding tax); countries and regions outside Japan, such as Taiwan and Thailand, have different amounts and payment methods.
Plans and pricing (Japan)
The prices of the four plans for Japan are as follows. All amounts exclude tax, and 10% consumption tax is added at billing.
| Item | Free | Starter | Business | Enterprise |
|---|---|---|---|---|
| Monthly billing | Free | ¥5,000/month | ¥54,000/month | ¥108,000/month |
| Annual billing (10% off) | — | ¥54,000/year (¥4,500 per month) | ¥583,200/year (¥48,600 per month) | ¥1,166,400/year (¥97,200 per month) |
| Free messages | 200/month | 5,000/month | 30,000/month | 100,000/month |
| Additional messages | Not available | ¥3 per message | ¥2 per message | ¥1 per message |
| LINE Official Accounts you can connect | 1 | 1 per contract | 1 per contract | 1 per contract |
| Message retention period | 1 year | — | — | — |
| Best for | Trying Lumo out, individual use | Individuals and small teams | Small teams to small and medium-sized businesses | Small and medium-sized businesses to large enterprises |
You can check the latest prices on the pricing page: https://www.lumo.cx/en/pricing
Features available on each plan
Higher-tier plans include all the features of the lower-tier plans. Marketing Agent and Customer Agent are available on every plan.
| Plan | Features | Support |
|---|---|---|
| Free | LINE friends management, Segment broadcasts, Auto Send Messages, 1:1 Chat, mobile chat app | User guide and community |
| Starter | Everything in Free, plus Smart Rich Menu, Custom QR Code, AI Knowledge Base, Shopify integration, Klaviyo integration | User guide and community |
| Business | Everything in Starter, plus Analytics Reports, Dashboard customization, HubSpot integration | Human support (email) |
| Enterprise | Everything in Business, plus LINE Notification Message, system integration API (public API), integration with external AI agents | Human support and dedicated customer success |
Outside Japan, the HubSpot integration is available on the Starter plan and above. Workspaces migrated from CONNECT can use it on any plan.
Choosing a plan
Choose a plan based on the number of messages you send each month.
| Messages sent per month | Recommended plan |
|---|---|
| Up to 200 | Free |
| 201 to 5,000 | Starter |
| 5,001 to 21,333 | Starter (the excess is charged as additional messages) |
| 21,334 or more | Business (cheaper than paying for additional messages on Starter) |
| 57,000 or more | Enterprise (cheaper than paying for additional messages on Business) |
These thresholds are calculated from the prices for Japan. These guidelines are calculated from the monthly prices for Japan. Alongside the message count, decide based on the features you want to use, such as Reports, the HubSpot integration, or the public API. If you're unsure which features you need, you can ask through the contact form: https://www.lumo.cx/contact
Contract unit and additional costs
Plans are contracted per LINE Official Account. There are no additional charges based on the number of users.
- If you connect multiple LINE Official Accounts, you contract a plan for each account. For example, three accounts need three contracts
- You can add as many Workspace Members (users) as you like at no charge
- The onboarding support service (paid, Business plan and above) needs only one contract when you connect multiple LINE Official Accounts to the same Shopify or HubSpot account
- Fees for LINE Official Account, Shopify, Klaviyo, and HubSpot are paid separately to each service. They aren't included in Lumo's pricing
Contract period, payment, and billing rules
Monthly billing renews automatically every month, and annual billing every year. There is no proration.
| Item | Details |
|---|---|
| Contract period | From one month. Annual billing is one year |
| Renewal | Monthly billing renews automatically on the 1st of each month; annual billing renews automatically every year from the contract start date. Cancellations and downgrades must be requested at least 30 days before the renewal date |
| Monthly fee | Paid in advance at the beginning of each month |
| Additional message charges | Closed at the end of each month and paid in arrears around the 10th of the following month |
| Payment methods (Japan) | Credit card or bank transfer (invoice payment) |
| Consumption tax | Displayed prices exclude tax. 10% consumption tax is added to billing in Japanese yen |
For the procedures, see "Checking Your Plan, Usage, and Billing".
Pricing outside Japan
In countries and regions outside Japan, such as Taiwan and Thailand, the currency, amounts, and payment methods differ from Japan. The applicable country or region is determined by the "Country / Region" setting of your LINE Official Account.
| Item | Taiwan | Thailand and other countries / regions |
|---|---|---|
| Currency | New Taiwan dollar (NT$) | US dollar (US$) |
| Starter | NT$1,000/month (additional messages NT$0.6 each) | US$30/month (additional messages US$0.02 each) |
| Business | NT$10,000/month (additional messages NT$0.4 each) | US$300/month (additional messages US$0.015 each) |
| Enterprise | NT$20,000/month (additional messages NT$0.2 each) | US$600/month (additional messages US$0.01 each) |
| Annual billing | 10% off | 10% off |
| Payment methods | Credit card only | Credit card only |
The number of free messages is the same as in Japan, except that the Business plan in Thailand includes 35,000 messages per month. While a paid plan is active (including during a trial), the "Country / Region" cannot be changed.
You can check the latest prices on the pricing page in each language.
- English: https://www.lumo.cx/en/pricing
- Traditional Chinese: https://www.lumo.cx/zh-tw/pricing
- Thai: https://www.lumo.cx/th/pricing