You can sign up for or change a plan, check your usage, manage payment methods, and handle billing all from "Settings" > "Usage & Billing". Both Marketing Agent and Customer Agent are available on every plan, and the agents handle planning, broadcast preparation, execution, and analysis. You simply share your goals and approve, and the operation moves forward.
Plans
Lumo offers four plans, and Marketing Agent and Customer Agent are available on all of them. What differs between plans is your monthly message allowance and the range of features you can use.
You can check the pricing, message allowances, and per-message rates for additional messages on each plan in "Plan comparison" and on the "Settings" > "Usage & Billing" > "View/Change Plan" screen. If you choose annual billing, you receive a 10% discount compared with monthly billing. Prices and unit rates shown on screen are tax-exclusive; consumption tax is added at billing.
How message counts are calculated
Your message count is the total of messages that staff send in Chat and Message Broadcasts. Automatic replies sent on the spot in response to a friend's action are not included in this count. Messages that Lumo sends after a delay, such as those from Workflows and Auto Send Messages, are included even though they're automated. For details, see "The two kinds of message limits".
Messages sent beyond your free allowance are billed as additional messages at a per-message rate. The Free plan doesn't allow additional sending.
Features by plan
Higher-tier plans give you access to more features. All features of a lower-tier plan are included in the higher-tier plans.
Available on all plans
- Marketing Agent
- Customer Agent
- LINE Friends management
- Message Segment broadcasts
- Auto Send Messages
- 1:1 Chat
- Mobile chat app
Starter Plan and above
- Smart Rich Menu
- Custom QR Code
- AI Knowledge Base
- Shopify integration
- Klaviyo integration
Business Plan and above
- Analytics Reports
- Dashboard customization
- HubSpot integration (Starter plan or higher outside Japan; Workspaces migrated from CONNECT can use it on any plan)
- Human support
Enterprise Plan
- LINE Notification Message
- System integration API
- Integration with external AI agents
- Dedicated customer success
Trying it with a free trial
You can try the features of a higher plan with a 14-day free trial. No credit card is required. For everything from starting a trial to what happens after it ends, see "How the free trial works".
There are two places to start a trial.
- Start from "Start 14-day free trial" in the contract information under "Settings" > "Usage & Billing". It gives you 14 days with the Business plan features
- You can also start one on the spot from the dialog that appears when you open a feature that needs a higher plan
Trials are started per LINE Official Account. During a trial, "On trial" appears on the account list and the plan screen, and the days remaining show in the banner at the top. The contract information screen tells you when the trial ends.
After the trial ends
When the trial period ends, that account moves to the Free plan. If you want to keep using a paid plan, sign up from "View/Change Plan" either during the trial or after it ends.
You can't try the same plan again, or any plan below it. Moving up the ladder is fine, though — you can try the Business plan after trying the Starter plan.
Signing up for or changing a plan
You can sign up for and change plans on a self-service basis from the management screen. The steps are as follows.
- Click "Settings" in the navigation menu
- Open "Usage & Billing"
- Click "View/Change Plan"
- Select the plan you want to switch to
- Select your billing cycle (monthly or annual)
- Set up your payment method and company information
- Review the details and click Confirm This Selection
When upgrades and downgrades take effect
Upgrades and downgrades take effect at different times.
| Type | When It Takes Effect | Details |
|---|---|---|
| Upgrade | Immediately | You can use the new plan's features right away |
| Downgrade | From the next contract period | You can continue using your current plan until the current contract period ends |
If you want to downgrade, please complete the process at least 30 days before your contract renewal date. If you miss this deadline, you cannot downgrade from the next contract period. We do not refund the price difference or apply prorated calculations, and the new pricing applies from your next renewal. After a downgrade, limits such as your message count are lowered, and any overage is subject to additional message charges.
Payment methods
You can choose between credit card and bank transfer as your payment method.
Credit Card
We support VISA, Mastercard, AMEX, JCB, and Diners Club. You can register or change your card details from "Payment Method" on the contract information page under "Settings" > "Usage & Billing". For customers in Japan paying by credit card in Japanese yen (JPY), a 10% Japanese consumption tax is added at billing to both the monthly fee and additional-message charges.
Bank Transfer
To use bank transfer, you need to complete the process with Paid, an invoice payment platform. Enter your corporate and contact information in the company information on the contract information page, apply to Paid, and you can start using it once the review is complete. After you apply, you review and change your registered information on the Paid side. The billed amount including consumption tax follows the invoice issued by Paid.
Billing timing
The monthly fee and additional message charges are billed at different times.
| Item | Timing |
|---|---|
| Monthly fee | Paid in advance at the beginning of each month |
| Annual fee | A full year paid up front at sign-up (no proration, based on calendar months) |
| Additional message charges | Closed at the end of each month, paid in arrears around the 10th of the following month |
Contract periods start from one month. There is no prorated calculation.
Checking your usage
You can check this month's message usage and additional charges from "Settings" > "Usage & Billing". Usage is managed per LINE Official Account, so select the relevant LINE Official Account on the screen.
The number of messages sent is shown in two rows: "LINE Official Account" and "Lumo". The two figures can differ because they are counted by different sources.
| Item | Details |
|---|---|
| Messages sent (LINE Official Account) | Messages counted by LINE this month. This includes messages sent from LINE Official Account Manager or other tools, and excludes friends who have blocked the account. The limit is your LINE Official Account plan's limit |
| Messages sent (Lumo) | Messages sent from Lumo this month. The limit is your Lumo plan's free allowance. Additional message counts and charges are calculated from this figure |
| Additional messages this month | The number of messages sent beyond the free allowance |
| Additional message charges this month | The cost of additional messages |
Usage is updated periodically. If the latest figures are not displayed, please reload the page.
Setting a supervisor
When you set a supervisor, you can receive usage alert notifications by email. This helps you anticipate exceeding broadcast limits or incurring additional charges in advance.
Set the supervisor and the alert notification limit on the usage screen. Alerts arrive at each stage.
- When you exceed the alert notification limit you set yourself
- When you reach 80%, 100%, 150%, or 200% of your LINE plan's limit
- When you reach 80% or 100% of your Lumo plan's limit
Within the same month, the notification for a given stage arrives only once. Even if you got a notification for a lower stage early in the month, you'll get another one when you reach the next stage, so you won't miss how the overage is progressing. The email tells you which stage you reached, your usage, and includes a link to the billing page.
Checking your billing history
You can view and download past invoices and receipts from "Settings" > "Usage & Billing" > "Billing Schedule & History".
- Open "Settings" > "Usage & Billing"
- Select "Billing Schedule & History"
- Choose the relevant item from the list and download the receipt or invoice
You can switch the invoice language (Japanese or English) in your company information settings.
Setting your company information
You set the recipient for invoices and receipts in the company information on the contract information page. The main items you can set are as follows.
| Item | Details |
|---|---|
| Company name | The company name for billing |
| Company address | The billing address |
| Billing email address | The recipient for invoices and receipts |
| Addressee | The addressee shown on invoices |
| Invoice language | Japanese or English |
If you use bank transfer, you also enter the corporate and contact information required for the Paid review from the company information.
Canceling your subscription
You can cancel from "Cancel" on the contract information page. When you cancel, your subscription ends at the end of the current contract period, and you can continue using it until then.
When you cancel, the LINE Official Account connection settings are also deleted. If you want to keep your account and continue using it, choose to downgrade to the Free plan instead of canceling.
For workspaces migrated from CONNECT, changing to the Free plan removes the plan settings carried over during migration. Please contact support before changing your plan.
If you want to cancel, please complete the process at least 30 days before your contract renewal date. When the current contract period ends, the account moves to the Free plan, and your data such as friends and broadcasts remains. If you want the data deleted, delete the Workspace separately.
Onboarding support service
The onboarding support service is paid support to help you start using Lumo smoothly. It covers onboarding tasks such as initial setup, ID integration, scenario building, and tool migration, as well as day-to-day operational consultations for things like usage questions or troubleshooting.
| Item | Details |
|---|---|
| Duration | 2 months |
| Details | Regular onboarding support consultations via Zoom meetings (up to 6 times) and communication through a chat tool |
You can apply from Apply for the Onboarding Support Service under "Settings" > "Usage & Billing". The onboarding support service can be requested on the Business plan and above.
When things don't work
If you run into trouble with a plan change or payment, please check the following points.
- You can't change your plan: Make sure you have Workspace administrator permissions
- You can't select bank transfer: The Paid review must be complete. You can check your application status on the contract information page
- Your usage isn't reflected: Usage is updated periodically. Reload the page to see the latest information
- You can't apply for the onboarding support service: The relevant LINE Official Account must be on the Business plan or above