Lumo automatically adds UTM parameters to the links you deliver from LINE. UTM parameters are traffic-source tags on a link that analytics tools such as Google Analytics use to tell where a visit came from. This article explains what parameters are added automatically and how to change or turn them off.
Parameters Added Automatically
Links delivered from LINE automatically receive four UTM parameters: source, medium, campaign, and a link identifier.
This lets you tell LINE-driven visits and outcomes apart by campaign in your analytics tool without any extra setup there. The values added are as follows.
| Parameter | Content | Default |
|---|---|---|
utm_source |
The traffic source. Indicates the visit came via LINE | line |
utm_medium |
The medium. Indicates the type of link | message for links in messages, richmenu for measurement links |
utm_campaign |
The campaign. Indicates which campaign the visit came from | Set automatically from the broadcast name, workflow name, or Klaviyo Flow name (the measurement link name for measurement links) |
utm_content |
A stable ID that identifies the individual link | Set automatically per broadcast or message |
If the destination URL already has a parameter of the same name, it is kept as is and not overwritten. UTM parameters you set by hand take priority.
Where They Are Added
UTM parameters are added to both links inside messages and the measurement links on rich menus.
- Links inside messages: Added when a friend taps a link included in a message broadcast, an auto-sent message, and so on, and moves to the destination
- Measurement links: Added when a friend taps a link with rich menu click tracking enabled and moves to the destination
In both cases, the parameters are added to the link at the moment the friend taps it and moves to the destination page. What the friend does and the page they see are unchanged.
Changing and Turning Them Off
Automatic UTM tagging is on by default, and you can change the values or turn it off from your workspace settings.
- Automatic tagging is on from the start. Without any special setup, UTM parameters are added to the links you deliver from LINE
- You can turn automatic tagging off from your workspace settings screen. When off, no UTM parameters are added to links
- You can change
utm_sourceandutm_mediumseparately for links in messages and for measurement links. Leaving a value blank uses the default (lineforutm_source,messageorrichmenuforutm_medium)
It can take up to about 10 minutes for a settings change to take effect for links in messages. If a change isn't reflected right away, allow a little time and check again.
Checking in Your Analytics Tool
The added UTM parameters show up as LINE-driven traffic in analytics tools such as Google Analytics.
Analytics tools recognize the UTM parameters on a link automatically. Filtering by the source utm_source=line or by the campaign utm_campaign lets you review LINE-driven traffic and outcomes by campaign.
To confirm they are actually added, check the end of the destination URL after tapping a link. If UTM parameters follow the ? as shown below, it is working correctly.
https://example.com/lp?utm_source=line&utm_medium=message&utm_campaign=summer_sale
Note that UTM parameters are used for aggregation in your analytics tool, and are a separate mechanism from measurements such as the "Conversion Name" you see in Lumo reports.